2025
Masters of Biblical Leadership
MABL is an advanced theological and leadership training pathway designed to equip students with a deep understanding of Scripture, strong academic foundations, and practical ministry formation. The program exists to serve those called to lead, teach, and serve the Church with both conviction and competence.
This project was built entirely from the ground up. I led the full digital strategy and execution—starting with program positioning and information architecture, then developing all written content, page structure, and the complete website experience. With no existing digital framework to build from, the focus was on turning a complex, academic program into a clear, compelling, and trustworthy platform that communicates value, sets expectations, and guides prospective students confidently through the decision and application process.
Client
2025
Timeline
5 Months
Service(s)
Brand Identity, web design
Project goals
The goal was to create a clear, credible digital foundation for the MBI Master’s Program—one that communicates academic rigor, spiritual formation, and practical leadership in a way that is approachable and easy to navigate. Every element was designed to help prospective students quickly understand the program’s value, expectations, and outcomes.
Because the project was built from scratch, a key focus was structure and clarity: organizing complex theological and academic information into a logical, intuitive experience. Beyond launch, the site was designed to be scalable and easy to maintain, giving the team a long-term platform that supports growth, enrollment, and consistent communication.
Result
Although the MBI Master’s Program is still in its early stages and not yet fully launched, the foundation is set for long-term impact. The site establishes immediate clarity and credibility, positioning the program as both academically serious and missionally grounded—critical for attracting the right students from the outset.
By building a strong digital system from day one, the platform is prepared to support enrollment growth, generate qualified interest, and scale as the program expands. More than a launch asset, the website serves as a strategic tool that can evolve with the program—supporting future cohorts, refined messaging, and sustained momentum without the need for structural overhauls.
More works
4.9 / 5
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