2024
Fire and Fragrance Nashville
Fire and Fragrance Nashville is a missional community committed to prayer, worship, discipleship, and reaching the lost—mobilizing young adults to live fully surrendered lives centered on Jesus and the Great Commission.
For FF Nashville, I helped shape and execute a bold, culturally relevant visual identity and digital presence. This included refining typography, color usage, layout, and content direction to reflect their passion, intensity, and clarity of mission—creating a brand system that feels modern, compelling, and deeply aligned with who they are and who they’re calling in.
Client
2024
Timeline
6 weeks
Service(s)
Brand Identity, web design
Project goals
The goal was to create a digital presence that clearly communicates Fire and Fragrance Nashville’s mission while resonating with a culture-shaping, next-generation audience. Every element—from layout to messaging—was designed to inspire trust, clarity, and a sense of belonging, while guiding users toward meaningful engagement.
Beyond visual impact, the focus was on building a flexible, scalable system that supports ongoing growth, easy updates, and consistent storytelling. The result is a platform that empowers the team to communicate with confidence, stay aligned in message, and mobilize people effectively across all digital touchpoints.
Result
Since launch, Fire and Fragrance Nashville has seen measurable impact across key growth indicators. The ministry experienced a 30% increase in student participation, a 40% growth in staff, and generated hundreds of qualified leads through the website—significantly improving how people discover, engage with, and step into the community.
Beyond the numbers, the refreshed digital presence brought clarity and alignment to how FF Nashville communicates its mission. The new system makes it easier to share updates, promote opportunities, and stay visually and message-consistent, giving the team confidence in how they show up online as the movement continues to grow.
More works
4.9 / 5
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